News and Announcements
Below you will find our latest product announcements, industry news and tips on running a successful mortgage business.
How Mortgage Specialists Can Harness the Power of SEO
When it comes to digital marketing channels, SEO (short for search engine optimization) is the ultimate long game. Paid advertising will net you results in a matter of hours after the launch. With SEO however, it’s unlikely to have any visible impact in less than 3...
Mortgage Specialists’ Guide to PPC Keyword Research
After reviewing your lead generation options, you’ve decided to proceed with search ads which is understandable -- PPC is one of the best ways to generate a constant stream of new customers for your business. One of your first steps then should be to conduct thorough...
How to Get Creative with CTAs in Real Estate
When trying to push a customer down the conversion funnel on your real estate website, it can seem a pretty impossible task. They’ve found a property, they have a deposit, they need a mortgage. How do you convince them to use you as their real estate loan officer over...
Understanding the Buyer Journey and How to Use It
When running a business, we’re all aware of identifying our buyer personas and how spending time defining this within our brand can help increase conversions. However, what you may not know is how to apply this knowledge to optimize the buyer journey within your...
PPC Advertising for Mortgage Specialists: A Primer
According to the National Association of Realtors, 93% of home buyers used online resources during the home research process. If considering only older Millennials, the numbers go to an astonishing 98%. With these numbers in mind, “Should I have my own website?”...
Is It A Good Idea to Start Your Own Mortgage Business in 2020?
Wanting to start your own mortgage business may sound like a crazy idea in 2020, amidst all the chaos and economic uncertainty. But if you consider it closely, this idea has a certain appeal. An average mortgage broker earns $92,265, with higher averages in big cities...
4 Tips for Marketing Your Real Estate Business During a Global Pandemic
The current global pandemic is difficult to navigate away from both online and offline. COVID-19 is affecting everyone around the world on varying levels. However, one of the industries that is the most unpredictable at present is the real estate market. With some...
5 of the Best Tools for Creative Real Estate Marketing in 2020
Digital Marketing can seem like a daunting whirlpool of information: strategies, tools, apps, websites, influencers and so much terminology it could hold its own dictionary. However, it doesn’t need to be a pool of dread, never to be stepped in for fear of getting...
5 Tools to Support Email Marketing for Your Mortgage Business
It should be pretty clear by now that your mortgage business should have email marketing in its arsenal. If a channel has a potential of earning $38 per each $1 spent, you need to be there. One thing that baffles many beginners is how to approach the logistics of the...
5 Tips for Managing Your Workload as a Mortgage Loan Officer
Running a mortgage business is no easy task, especially if you’re going it alone. That’s a lot of mental, emotional and physical energy required from just one person to get the business up and running, maintain the flow of new clients and nurture existing...
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