Digital Marketing can seem like a daunting whirlpool of information: strategies, tools, apps, websites, influencers and so much terminology it could hold its own dictionary. However, it doesn’t need to be a pool of dread, never to be stepped in for fear of getting lost and wasting all your time, money and efforts on something that delivers zero results. If you break it down and slowly implement areas of digital marketing to your overall marketing strategy, you will see that actually, there are a lot of tools for creative real estate marketing out there providing the same solution and it’s all about finding what works for you and tailoring it to your business and your audience.
Exploring individual areas of digital marketing and setting up campaigns in these areas will allow you to explore what’s on offer and find which strategies and approaches work best before going on to implement more. If you try a few different methods with one area and don’t find success, don’t panic. It may just mean that particular area of digital marketing is not well suited to your business and your audience would respond better to something else – it’s all about trial and error. Obviously working with experts and agencies who can provide you with the best strategies in your industry and based on your data would give you a head start, so don’t scrimp on budgets if you have it available to hire a professional.
In this post, we have outlined some of our favorite tools for different areas of digital marketing, all of which are highly accessible and suitable to the real estate industry.
Best Tool For Pipeline Management: Pulse CRM
Price: $49 per user/per month
Of course, we are going to recommend Pulse CRM – it’s one of our best tools! However, we’re not just suggesting this CRM for your real estate business because we’re slightly biased; it genuinely is the best. Using a CRM for managing your sales pipeline will save you hours of trawling through spreadsheets, keeping manual contact details and client status updates, and ensure you increase your conversion rate by being organized and streamlined with your sales processes.
Best Tool For Onsite Engagement: Drift
Price: Free to custom plans
Connect on a more personal level with your website visitors by providing real-time, one-to-one conversations. Depending on your needs, a simple and free, interactive chatbot tool like Drift can make all the difference between a user staying on your site, engaging further and then converting as opposed to navigating around the site, not finding what they’re looking for, and heading off to find an alternative on a competitor’s website.
Best Tool For Email Marketing: Campaign Monitor
Email marketing is still very prevalent in the digital marketing world and even more so in the real estate industry. It is the perfect way to reach your target audience on both a personal and mass level. You can be as creative as you like with the content of your email campaigns and by using a tool like Campaign Monitor, you can include automation, time zone optimization and advanced link tracking, to name a few of the many features available. We looked at how to make email marketing work for your mortgage business last month.
Best Tool For Social Media Scheduling: Later
Price: Free to $25 per month (plans available in between)
If you’re building campaigns on social media, you’re going to want to plan well. Social platforms are highly competitive and you can’t expect to increase your followings and engagement levels by simply posting a few high quality pieces of content. Everything needs to be scheduled to your audience preferences, timed beautifully, laid out, and posted right on time. You can’t possibly be expected to be ready to click “post” across all platforms, at whatever time you have identified as your sweet spot, on whichever days your audience is actively engaging with your brand or industry. That’s where Later comes in. With Later, you can visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter. This tool will analyze the best times for you to post your content and give you insights into the performance of the different types of content you post.
Best Tool For Design: Canva
Price: Free (paid upgrade features available)
Canva is the perfect design tool for non-designers. If you need to pull together a few great graphics for your social media feed or you need an entire infographic for your latest campaign, Canva will have a template for you. Much of this tool is free, but you can pay a monthly subscription for access to premium images, icons and graphics. Alternatively, they provide an option to purchase premium assets on an as-needed basis.
How to select the best tools for your business
We think these tools for creative real estate marketing provide the best toolkit to kickstart your creative marketing campaigns online. However, as we highlighted at the start, there are a lot of options out there and some of these may work for you better than others. A few areas to keep in mind when discovering which products are right for you are the benefits and features of the tool, the customer service levels, integrations available (more important as you expand your marketing campaigns and want to automate and evolve different aspects), refund policies, and specific solutions to meet your needs.
We’d love to hear what tools you’ve already tried, which ones have worked for you and which ones haven’t quite met your requirements. Join the discussion below.
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