by Team focusIT | Oct 30, 2020 | Business Tips, FocusIT Blog, Mortgage Industry
When it comes to digital marketing channels, SEO (short for search engine optimization) is the ultimate long game. Paid advertising will net you results in a matter of hours after the launch. With SEO however, it’s unlikely to have any visible impact in less than 3...
by Team focusIT | Oct 23, 2020 | Business Tips, FocusIT Blog, Mortgage Industry
After reviewing your lead generation options, you’ve decided to proceed with search ads which is understandable — PPC is one of the best ways to generate a constant stream of new customers for your business. One of your first steps then should be to conduct...
by Team focusIT | Oct 16, 2020 | Business Tips, FocusIT Blog, Mortgage Industry
When trying to push a customer down the conversion funnel on your real estate website, it can seem a pretty impossible task. They’ve found a property, they have a deposit, they need a mortgage. How do you convince them to use you as their real estate loan officer over...
by Team focusIT | Oct 9, 2020 | Business Tips, FocusIT Blog, Mortgage Industry
When running a business, we’re all aware of identifying our buyer personas and how spending time defining this within our brand can help increase conversions. However, what you may not know is how to apply this knowledge to optimize the buyer journey within your...
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