by Team focusIT | Jun 13, 2022 | FocusIT Blog, Mortgage Industry, Mortgage Marketing
It’s no surprise to anyone in the industry that the real estate and mortgage landscape is changing rapidly, resulting in 2022 being a challenging year for the housing market. After two years of low interest rates, soaring home prices, and dwindling inventory, it’s...
by Team focusIT | Jul 16, 2021 | Mortgage Marketing, FocusIT Blog, Mortgage Industry
Global pandemic and economic recessions aside, average mortgage profit margins are rapidly falling and the competition is quickly rising. It’s no wonder then that MLOs and their companies are finding themselves stretched thin when it comes to the financial upkeep of...
by Team focusIT | Jun 18, 2021 | FocusIT Blog, Mortgage Industry, Mortgage Marketing, Pulse
On our blog, we’ve already touched on how crucial it is for loan officers to enforce routines and practices for better time management. Time management is an important skill to master for all loan officers, but it’s non-negotiable for mortgage business owners,...
by Team focusIT | Jun 4, 2021 | Mortgage Industry, Business Tips, FocusIT Blog, Mortgage Marketing
Mortgage loan officers are no strangers to burnout. Your job consists of ensuring the client applies for a loan that fits their needs best, that their loan gets on the track of approval, and that they are satisfied with the process in between. Essentially what that...
by focusIT Support Team | Mar 12, 2021 | Business Tips, FocusIT Blog, Mortgage Industry, Mortgage Marketing
By now, the lending industry knows that investing in digital marketing is essential if we’re looking to generate new leads while also processing and acquiring new loans. Before even beginning a marketing strategy, we must pinpoint our target audience. With this...
by Team focusIT | Feb 25, 2021 | Business Tips, FocusIT Blog, Mortgage Industry, Mortgage Marketing
If you’ve been reading our blog for a while, you know that email correspondence is a must in the business world. With 4.3 billion email users expected by 2023, it’s a non-negotiable that many people in the mortgage industry seem to avoid — “Do we really have to send...
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