It is estimated that 71% of marketing generated leads are lost. The average call back time is 46 hours and 53 minutes. Just think how much revenue that could mean for you and your business.
So how do you make sure you don’t fall into this trap of losing more than you’re converting, by simply being disorganized? The simple answer: lead management software.
Why you need a Lead Management System
The first reason you need an LMS (aka CMS, CRM), such as Pulse CRM is to capture the details of your leads. You’ve gone to the effort of marketing your business and website, you have built a social media following, created content and maybe even created resources for your users, so why would you let leads fall through the cracks trying to locate details in contact forms and email threads or piling it all together in a spreadsheet somewhere, spending hours manually entering the information from your different sources?
Additionally, most leads need nurturing over a period of time, they won’t just instantly convert, but it’s also important to remain in contact and have high response times so leads don’t go cold. Long term leads often prove more valuable as they have grown to know and trust the brand they plan on buying from. This is where effective lead management avoids delays and disorganization with communications and status updates.
A management system can also provide real time tracking to help you identify where your leads are in the funnel. This allows you the opportunity to provide them with the required push towards conversion, whether it be an eBook, webinar invite, meeting or other.
Finally, the importance of lead management in the current climate of the world, with businesses moving more towards digital than ever before, is speed and collaboration. The online world moves fast, very fast. Users browse multiple sites a day and if you don’t contact them as soon as you can, you can guarantee another company will.
In addition to this, teams are moving online and becoming more and more dispersed around the globe. A CRM provides you with one central hub for all of your leads and communications so your team members, no matter where in the world they are located, can jump in and pick up where another left off.
The right lead management tool will help you to increase overall ROI by improving conversion rates and tracking. How long do you wait to contact a new lead? Join the discussion below.
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