News and Announcements
Below you will find our latest product announcements, industry news and tips on running a successful mortgage business.
How You Can Make Email Marketing Work for Your Mortgage Business
You may wonder, why even bother with email in 2020? With all the social media sites available it’s a common mistake to assume that email is dead. This mistake could be one of the most expensive you’ll ever make. The number of email users surpassed 4 billion mark this...
How to Start a Mortgage Business
If you’ve ever liked the idea of being your own boss, setting your own hours, building your own client list and retaining your own commissions, then starting a business may be the right career move for you. Starting your own mortgage brokerage business is exciting and...
Why Now is the Best Time to Automate Your Sales Pipeline
With mortgage rates at an all-time low in the US and average interest rates on a new 30-year fixed mortgage falling to just 3.23 percent, there could not be a better time for mortgage loan officers and lending business owners to start automating lead generation as...
Mortgage Laws and Regulations in Different States: A Quick Primer
The mortgage industry in the US is regulated on the federal level by a number of Congressional acts and federal agencies. However, it can get complicated fairly quickly, as each state also has its own laws and regulations. We often get asked about these, and while...
Why Now Is the Best Time to Offer Refinancing to Borrowers
Hardly a day passes by without mortgage interest rates reaching a new, all-time historic low. For people with mortgages, this situation makes up a great opportunity to refinance their current debt. We’ve collected some good data that you can share with your clients as...
Why Is Lead Management Important?
It is estimated that 71% of marketing generated leads are lost. The average call back time is 46 hours and 53 minutes. Just think how much revenue that could mean for you and your business. So how do you make sure you don’t fall into this trap of losing more than...
How COVID-19 Has Affected the Mortgage Industry
The world has been an ambiguous place for everyone over the past few months, with health, family and jobs being a serious concern around the globe. Those who were planning to buy property may have been holding off due to changes in income, or even loss of jobs, and an...
Employee Spotlight: Announcing Our New General Manager, Paisley Coxsey
We have some exciting news here: Paisley Coxsey has been promoted to focusIT General Manager. Paisley joined the team in 2013 to work with FocusIT as a Sales Manager, where she managed inbound customer requests, lead management and account management (to name a few...
Reorganize Your Email Marketing Strategy
As a business owner, the thought of generating new leads or converting potential prospects into valuable customers can keep you up at night. You’re doing everything right, you’ve got a polished website, an active blog, an engaged following on social media, but sales...
5 Ways to Be Productive Working from Home
With over half of the American workforce now working from home, the last few months have been a major transition for most of us who are used to going to an office. By now, between laundry, washing dishes and making the bed, we all know there are plenty of distractions...
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