News and Announcements
Below you will find our latest product announcements, industry news and tips on running a successful mortgage business.
New Lead Intake Page — Deployed
As a Pulse User, you’re given the option of using our handy Lead Intake Page. We recently revamped ours + we’re pretty excited about it! You can take a peek, here.
New Trainings Available for Pulse Users
If you’re a Pulse user, first off, thanks for being apart of our focusIT family! We feel honored to have you along for the ride. If you’re not + want to learn more about how you could increase your profit and save hundreds of hours per year, you can take a peek here or schedule […]
New Pulse 4-Part Marketing Training
This month our Lead Implementation Specialist, Pam Padley, is hosting a 4-Part Basic Marketing Training for Pulse Users. Webinar Dates and Times Nov 6th @ 1:00 EST How to setup your list in Pulse and what’s needed Nov 13th @ 2:00 EST Marketing to Your Entire Database (bdays, holidays, NL) — including past clients Nov. […]
Keys to a Successful Email Campaign
There are several components to having a successful email campaign that range from color choices to responsive templates. Want the inside scoop? Join us for our “How to Have a Profitable Email Marketing Campaign” Webinar hosted by focusIT’s Marketing Manager on October 23rd Look forward to seeing you soon!
Using Social Media to Build Your Empire
Social Media. Two words that have been known to make even the most poised mortgage professionals hands tremble and stomachs churn with knots. But the reality? If you abide by a few key rules —it really isn’t that bad! We promise. To prove it (+ to clue our favorite people in — you!) we […]
Increased Platform Support for Pulse
*drumroll, please* We’re excited to announce that Pulse now supports conventional Point and non-focusIT hosted PointCentral! The whole focusIT team is excited about this development + can’t wait to better serve the people who matter most to us: You! You can go ahead and checkout Pulse, here.
How to Create Content Your Customers Will Love
You know your clients and customers want more. You know you have to give them a little something extra. You want to give them more + show them just how appreciated they are. But how? It’s a question we get asked often and today we’re diving into how you can create content your customers will […]
Why Less is More in Email Marketing
If you own a business or are given the task of keeping up with potential clients or current customers, chances are you already know that email marketing is one of the most effective digital marketing strategies you can use with the number of email users expected to rise to 255 million in the US by […]
2 Easy Ways To Get More Referrals
Being a loan officer is hard work — you constantly have to be on your toes, putting your best foot forward and working hard to serve your customers in the best way you can. But something you don’t always have time for in your already hectic schedule? Marketing. Sure, you may use Pulse to keep […]
5 Spring Cleaning Tips That Your Home Will Thank You For
Spring is here and with the new season comes one thing many of us find therapeutic — Spring Cleaning. Don’t relate? You’re not alone, comrade. A whole slew of people we’ve spoke with recently loathe this task (and don’t even know where to begin!) And we get it. That’s why today we’re diving into the 5 […]
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