Being a loan officer is hard work — you constantly have to be on your toes, putting your best foot forward and working hard to serve your customers in the best way you can. But something you don’t always have time for in your already hectic schedule? Marketing. Sure, you may use Pulse to keep up with day-to-day emails and correspondence, but are you making the time to go out + actively find new customers? Chances are, the answer is no, or a solemn, “I’m trying but how do I reinvent the wheel?”
That’s why today we’re sharing our 3 ways to get more referrals, read through + implement! And once you do, let us know what you think in the comments.
Let’s get right to it.
1. Utilize Social Media
Utilizing social media should be a no-brainer for mortgage loan officers and people in the industry. This doesn’t mean you don’t have to be an ad wiz or content marketing genius, but it does mean that you have to post every once + a while, and mix it up while you’re at it! Share testimonials from satisfied customers, encourage reviews, create graphics in simple template sites like Canva to share your home buying tips and so on. This also will give satisfied customers a place to rate + review your business, then share with their “Friends” list if desired. A huge tool with little input and more output than you might think.
2. Connect with Financial Planners
Connecting with financial planners in your community can be a great way to help grow your business! We think about it this way: If someone is using a financial planner, they more than likely have their finances in order, or at the very least are wanting to take it seriously. These are the leads that will help your business grow and in-turn turn a higher profit. Not sure where to begin? Find networking events by perusing Meetup.com or take a gander around LinkedIn.