News and Announcements

As previously reported there has been an issue in real estate when it comes to supply. This isn’t just because builders are having trouble purchasing new land, which is a documented problem in America right now. When land is finally acquired, whether it be for a demolition or just straight build, finding reliable and qualified […]

Maintaining positive client relationships is becoming more and more essential in the current mortgage and finance industry. As reported this Summer, employment in this field has grown in the years of booming home sales. Now all of these expanded agencies are wondering how to continue paying their employees by generating leads, but equal internal attention […]

Effective December 15th the Federal Reserve raised the target range for the federal funds rate from 0.5% to 0.75%. Since this rate hike was no surprise to experts in the field, many mortgage economists had already been tracking the effects. Mortgage application volume has been dropping for a month or so but this rate hike […]

The mortgage industry is abuzz with news of the highest interest rate spike since January 2016 gaining half a point in just one week. Industry experts have chalked these rates, and the continuously rising stock market numbers, to the recent election. There has been talk of how the newly elected President will impact each and […]

How to create a rule that governs an email: 1. From the Home page, click on Settings (top menu bar) and Rules (left-hand menu bar) 2. From the Rules List screen click on Create 3. As you can see from the sample below, the following fields need to be completed and or checked: a. In […]

1. Log into Calyx 2. Click on Reports & Marketing 3. Click on Primary Data Folder to un-highlight and click on 2012 to highlight 4. Click the arrow on the dropdown list and select Calyx Report – Loan Status Report from the dropdown list 5. If at this point you don’t see the additional field […]

The end of last week capped off the highest mortgage rates that the country has seen in over a year. In just shy of a week buyers watched rates jump from 3.5% to 4.125% which has caused some home buyers to back out of deals entirely. Homebuyers that are teetering on the fence have recently […]

It has been shown that 93% of business acquisitions start with a search engine which fuels an ever expanding digital marketing industry. With an intricate marketing platform that utilizes blog & online content, email marketing, social media, and a responsive website; a company can naturally place in the top spots on Google and other search […]

Some industries think that endeavors like email marketing and social media are beyond their reach for relevant ROI, but this isn’t the case. Email marketing is specifically necessary to solidify a brand in any market. Some are worried that the long time highs in the lending industry may be coming to a drop off, that […]

The ambiguity of the current housing market has lenders on the edge of their seats as they ride out the lowest mortgage rates in years and prepare for what will eventually be a blowup in the market. Rates have continued to rise since July with September showing us the largest rates of the year. This […]