How to Generate Mortgage Leads

The generation of mortgage leads is, in many ways, the most important part of any mortgage loan professional’s job.

After all, without finding your audience, you’re unlikely to be able to operate a successful business model and provide your services.

Unfortunately, generating mortgage leads is often the first hurdle at which many mortgage loan professionals fall.

If you’re looking for some foolproof methods to start the process of lead generation, here are four key techniques that will help you generate mortgage leads.

Buy mortgage leads

There are many pre-made routes for mortgage loan professionals to go down in their quest for new mortgage leads.

One of these routes is via a mortgage lead generation company, who can provide mortgage professionals with databases of potential clientele.

It’s important that these leads are both exclusive and unexpired, but by following this path, you’re guaranteed a whole host of potential clients.

Make use of your existing network

Generating mortgage leads does not necessarily mean neglecting the people you already come into contact with.

Many of these people will be a part of your network for a reason, and for many, this reason will involve the requirement of a mortgage.

The best way to utilize an existing network is by maintaining frequent, but not overbearing, contact. If you haven’t already, make sure you have a strong supply of print marketing materials, and build a database of potential clients based on the people you already know.

Making use on an existing network can also grow a network itself. Offer incentives for referrals and you’re likely to find yourself with new mortgage leads altogether.

Advertise Locally

The internet has been a real game changer for numerous global mortgage professionals, but it has also somewhat diminished their emphasis on print media.

By advertising locally, and making use of classified ads etc., you’re reaching new demographics and a whole new potential client base.

Partner with realtors

“Another great way to generate mortgage leads is to make your way straight to the source.”

Mortgage loan professionals and real estate agents are in the same business, and securing partnerships with the latter can really land you in the perfect place to find your audience.

The best way to become involved with realtors is by firstly researching local ones in your area.

Once you’ve done this, contact them and try to maintain a positive relationship by meeting face to face and offering a unique incentive in exchange for a partnership and future referrals.

You can also make use of open houses as great places to leave business cards and other marketing materials.

To learn more about how you can use a program to help sort your generated potential leads, contact Focus IT. We have Pulse which is a mortgage marketing software that allows you to easily integrate and manage an email marketing campaign.

Pulse integrates with Calyx PointCentral as well as Microsoft Outlook and Exchange, so you can access everything you need in one central location. 

Get in touch with us today at to learn more about how you can use Pulse Mortgage Marketing Software to improve or begin an email marketing campaign.

Or, you can join us immediately for a weekly demo to give you a full view of marketing, automated sales and lead management with a user-friendly interface, which ensures faster user adaptation and faster results!