Experts across mortgage and finance world have been waiting for the inevitable decline of this housing market heyday. The bountiful industry is fueling mortgage employee increases, all time low rates among some other benefits for those in the sector. Foreseen issues like the inability to find good building teams as well as the problems acquiring new land in already developed areas have inspired two straight months of declining home sales. Inventory for realtors is exceptionally meager and the amount of people making big moves from state to states has also been on a steady decline for years giving even more power to the claims of many across the board: it’s time to batten down the hatches. Anyone in mortgage & finance needs to get serious about building a solid foundation that will withstand any housing market.

Building a Web Presence

The best way to solidify success in any modern market is to build a web presence for our brand. An online presence that is beneficial to the brand absolutely requires a website and engage with the masses on social media. If these marketing tasks are undertaken with precision then we can eventually convert web visitors into new mortgages. As we’ve discussed in previous posts there are two types of possible clients for a lender, the first time buyers and those refinancing. It’s best to cater to both when we’re establishing a space for our brand online.


It is always crucial to create a website that is not only responsive but compatible with all mobile devices from phones to tablets. Generally, checking online for a website is one of the first things that people do when a business or service is new to them. This alone makes having a website absolutely crucial. For mortgage and financiers it is highly recommended that we always include a blog on the site where a potential client can find educational content. This will help a web visitor build confidence in the brand and when they have questions or issues then the first thought will be us. Similarly, have contact information prominently displayed so that potential refinancers know exactly where to get started.

Social Media

Creating social media accounts and using them regularly will build a following behind the brand and maintain the same sort of influence as a website for those looking up the company for the first time. When just beginning social media start with the classics: Facebook, Twitter, LinkedIn and/or Instagram. Unless marketing specialists are hired I’d recommend starting on only two to three platforms at once. The first step for any mortgage team when launching social media is to focus on what the client wants in hopes of enticing them to engage. Once they have commented, always keep that chain of contact open and answer messages frequently. Above all else social media works as a communication lifeline from a business to a client in any market so be sure not to neglect the page once it is set up.

In the mortgage industry there’s no telling how the housing market will play out from month to month since predictions can only be so accurate. Having a solid web presence works as a foundation that will serve us even in the hardest of times.