by Team focusIT | Oct 9, 2020 | Business Tips, FocusIT Blog, Mortgage Industry
When running a business, we’re all aware of identifying our buyer personas and how spending time defining this within our brand can help increase conversions. However, what you may not know is how to apply this knowledge to optimize the buyer journey within your...
by Team focusIT | Sep 30, 2020 | FocusIT Blog, Business Tips, Mortgage Industry
According to the National Association of Realtors, 93% of home buyers used online resources during the home research process. If considering only older Millennials, the numbers go to an astonishing 98%. With these numbers in mind, “Should I have my own website?”...
by Team focusIT | Sep 18, 2020 | Business Tips, FocusIT Blog, Mortgage Industry
Wanting to start your own mortgage business may sound like a crazy idea in 2020, amidst all the chaos and economic uncertainty. But if you consider it closely, this idea has a certain appeal. An average mortgage broker earns $92,265, with higher averages in big cities...
by Team focusIT | Sep 12, 2020 | Business Tips, FocusIT Blog, Mortgage Industry
The current global pandemic is difficult to navigate away from both online and offline. COVID-19 is affecting everyone around the world on varying levels. However, one of the industries that is the most unpredictable at present is the real estate market. With some...
by Team focusIT | Sep 5, 2020 | Business Tips, FocusIT Blog, Pulse, Social_Media
Digital Marketing can seem like a daunting whirlpool of information: strategies, tools, apps, websites, influencers and so much terminology it could hold its own dictionary. However, it doesn’t need to be a pool of dread, never to be stepped in for fear of getting...
by Team focusIT | Aug 28, 2020 | Business Tips, FocusIT Blog, Pulse
It should be pretty clear by now that your mortgage business should have email marketing in its arsenal. If a channel has a potential of earning $38 per each $1 spent, you need to be there. One thing that baffles many beginners is how to approach the logistics of the...
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